Live web casting - handy and efficient tool for Business development process

Monday, February 20, 2012

Presently, the business environment and processes are more and more depending upon easier, faster and more accurate techniques which mainly use Computer software and hardware. They have not only reduced the work man-hours of any production or services but also have resulted in lesser human errors. Right from product research, design, process, finishing, quality control and checking, storing and supplying everything can be managed and control by means of easily available computer software and hardware. All above mentioned business processes have major contributions of computing techniques and Information or data transfer technologies.
Only Business Process which was little behind in using the techniques was business development. Business development process is mainly associated with increasing the number of clients, number of sales to them in terms of quantities and revenues. It all depends upon prospective client whether to buy or not, one's services or products. Business development executives have to convince a prospective client to buy or subscribe to one or more number of services or products of one's company.
This convincing mainly depends upon the trust development process followed by the business executive. In the trust development process one has to furnish proofs of various capacities of the company in all dimensions, quality control measures undertaken during period of production and after sales services. This proofs are generally in the form of various certifications of standards followed, existing client testimonials, in person visit of purchase managers of clients to the production facilities, etc.
All above mentioned forms of trust development process are bit more costly and require much more time, like, to get a good testimonial can be available only when there is any satisfied client with the company.
Here I suggest, again a technology driven, process to enhance your efforts of trust development process at a lesser cost and time spending, and that is Live Web Casting of your production process or services.
Advantages of Live Web Casting:
1. No need to convince the prospective client to have an in person visit to your production or service facility. This reduces the hospitality expenditure, need of dedicated team to handle guest during their visits, etc.
2. Easy to install and run, rather than waiting and handling for auditing staff of National or International Standard organizations.
3. Client can easily get an over view of companies capacities in terms of quantity and quality.
4. Can be run through 2G mobile Connections, which is again a cost effective video streaming technology.
5. Reduces work man hours of Business Development Team which is again savings for the company.
6. Live web casting can be used by owner or senior management of the company as a supervision tool whenever they are away from the facility.
7. Very useful tool for new startup companies which don't many have existing clients as a referrer or testimonial provider, etc.
To run a live web casting one needs some preinstalled cameras within the facilities which are now available at dirt-cheap rates, and a good internet connection with least downtime. Live Web Casting needs live video streaming software and can be attached with existing Mobile surveillance system of the company.

0 comments: